THE campaign which is also backed by Sharon Osbourne, is part of the Scottish Government's ?30 million detect cancer early drive.
Paul Chappells/Daily Record
A new campaign encouraging the over-50s to get tested for bowel cancer has been launched.
Still Game star Ford Kiernan voices the television advert which promotes screening for the third most common cancer in Scotland.
It carries the message that nine out of 10 people will survive bowel cancer if it is detected early.
The campaign, backed by former X Factor judge Sharon Osbourne, urges people aged between 50 and 74 to take advantage of the free screening to spot what can be a "hidden" cancer with few visible early warning signs.
Health Secretary Alex Neil, who launched the campaign, said: "The earlier bowel cancer is detected, the easier it is to treat and the better the chance of a successful outcome. That is why bowel screening is so important.
"I would urge all men and women between 50 and 74 to do their screening test when it comes through their door."
The 40-second television advert features Kiernan speaking to a man sitting on the toilet, encouraging him to get tested.
Carrying the message: "Bowel Cancer. Don't Take A Chance. Take The Test", the campaign is part of the Scottish Government's ?30 million detect cancer early drive.
Osbourne, who survived bowel cancer, has given her support to the latest campaign.
She said: "The sooner bowel cancer is detected, the better the chances of survival.
"That's why everyone needs to participate in the screening programme and learn about the symptoms, and go straight to the doctor if you are worried about anything because early detection can save your life."
Broadcaster Lynn Faulds Wood also backed the campaign and encouraged people to get tested.
She said: "When I was the presenter of BBC Watchdog, I was diagnosed with advanced bowel cancer - my son was just three.
"It's a terrible, cruel cancer and it is wonderful that Scotland is offering free screening from aged 50.
"I regularly hear from people who have been diagnosed with late-stage bowel cancer who fear they are going to die - and some received kits but did not use them.
"I urge everyone - if you are sent a kit, use it - it might save your life."
The Scottish bowel screening programme invites all men and women aged 50 to 74 to participate in screening every two years.
From April, it will be extended so that those over the age of 74 will be able to self-refer every two years by requesting a screening kit.
Only about 55 per cent of people in the eligible categories currently participate in the screening programme.
However, ministers said people are 45 per cent more likely to survive bowel cancer compared to 30 years ago.
The campaign comes on the back of the Scottish Government's breast cancer campaign, featuring Elaine C Smith, which has received more than 130,000 views on YouTube - the most for any Scottish Government video.
Source: http://www.dailyrecord.co.uk/news/scottish-news/bowel-cancer-screening-campaign-1716084
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